Selling on Etsy is a great way to make money, but it's not always easy.
The marketplace is full of other sellers who want to compete for the same buyers as you!
So how can you stand out and attract your ideal customers?
This blog post includes 7 tips that will help you increase Etsy sales fast!
I may earn a commission when you click links in this post at no additional cost to you.
Table of Contents
- #1 Add more photos to your listing
- #2 Use the right keywords in your title and tags
- #3 Make sure you're using Etsy's best practices
- #4 Keep your prices competitive but not too low
- #5 Add a description of the product's benefits
- #6 Offer free shipping on orders over $35
- #7 Take advantage of Etsy ads
- Want To Start A Profitable Print On Demand Business But Don't Know Where To Begin?
#1 Add more photos to your listing
Have you ever wondered why a buyer might click on your Etsy listing, only to leave soon after?
Perhaps they found what they were looking for, but the photos in the listing weren’t clear enough.
Or perhaps their attention span was short because there wasn’t enough imagery.
An online shop should have an inviting atmosphere and help draw interest from potential customers by providing ample photographic content so people can feel more connected with each item you sell.
That’s why it’s so important to add as many product images as possible.
The more images you add, the higher your conversion rate.
Here are two easy steps for adding more images to your listing:
1) Add multiple photos of an item from different angles, including any details like buttons or stitching that are important to mention. This shows potential buyers all they need to know about what it looks like in person and makes them feel confident purchasing it without seeing it first.
2) Show the product being used or worn so customers can get a better idea of what it will look like on them. For instance, if you're selling sunglasses take pictures of someone wearing them at various angles outside or inside with natural light.
By the way:
Product images taken in natural light are proven to increase conversions.
If you’re selling print on demand, I highly recommend Placeit for your product mockups
PlaceIt is easy to use and creates beautiful apparel mockups in seconds - no Photoshop required!
Keywords are an essential part of every Etsy listing.
They allow potential shoppers to locate you when they search for items like yours on the marketplace.
Use these tips to make sure your title and tags use strategic keywords related to your product or service so that you don’t miss out on sales opportunities due to poor keyword choices.
First, I highly recommend using a keyword tool like eRank or Marmalead.
I personally like both for different reasons.
eRank is better for finding keywords in bulk.
Marmalead is better for creating tags for your listings.
Also, it’s important you use every one of the 13 tag slots available to your to maximize the chances of buyers seeing your listing.
#3 Make sure you're using Etsy's best practices
What's the best way to make sure your Etsy listing is top-notch?
The answer is by following Etsy's best practices!
Etsy’s ultimate goal is customer satisfaction.
If you make customers happy, Etsy rewards you.
I suggest reading taking a look at the Etsy Help Center to learn more about creating listings using Etsy’s best practices.
That way you know you’re following the rules and keeping your account from being suspended.
#4 Keep your prices competitive but not too low
As an Etsy seller, you know that variety is the spice of life.
It’s also a good strategy for online sales. In fact, offering various products at different price points can help make your business more profitable.
There will be certain customers who buy based on pricing (whether high or low.)
Some people actually prefer spending more because they feel they’re buying a more high-quality item.
I’d suggest looking at what the competition is doing and choose how you want to compete in a way that works with your margins.
#5 Add a description of the product's benefits
One of the first things that potential customers will see when they visit your shop is your sales copy.
It’s more than just a title and description of the product; it needs to be engaging in order to convert visitors into buyers.
And the great thing for you is that many Etsy sellers underestimate the importance of a good description.
That means there’s the opportunity for you to stand out and get the sale.
When you're deciding what should go into this part, there are many elements to consider: tone-of-voice, personality and brand image, what the competition is doing – all things that can make or break whether someone makes a purchase from your store.
The key is to connect on an emotional level.
Keep it simple and focus on benefits - not features.
What can your product do for your customer?
What result will it give them?
How can it transform their life?
Answer these questions and your sales will increase like crazy.
Are you tired of writing Etsy descriptions that don’t convert?
You know the feeling. It’s like a slap in the face when your listing goes live and it flops. I feel for you, which is why I partnered with Conversion.ai to help Etsy sellers write better copy with AI.
Its AI can generate high-quality content in seconds so you can spend more time on what matters most – growing your business!
#6 Offer free shipping on orders over $35
If you’re looking for a way to stand out from your competition, free shipping can be a huge factor in getting more sales.
In fact, 92% of shoppers are more likely to make purchases at an online store that offers free shipping.
Your listings will appear higher in the rankings, and conversion rates will increase.
And implementing this feature is super simple.
#7 Take advantage of Etsy ads
One of the most underutilized marketing strategies for Etsy sellers is advertising.
Advertising on Etsy can be a great way to get your products in front of new customers you might not otherwise reach.
The strategy that worked best for me my first month was about $10 per day with 10 products.
Keep it simple and get going!
Hopefully found this blog post helpful.
You now have seven proven tactics to increase your Etsy sales moving forward.
Add more images, add relevant tags, follow Etsy's best practices, keep your prices competitive but don't compromise on brand image, write a description that sells your products benefits, offer free shipping if possible, and take advantage of Etsy ads to boost sales overnight.
Feel free to comment below if you have any questions and I'll answer you asap!